Working together with our Influencer Programme strategist and copywriter, I had created a neat, clean and modern layout for the influencer guidelines and contract. This design follows the colours specified for the brand, using consistent images and a visual guideline was created in the same way.
Our seasonal campaign is all about travelling as we offer multiple products that fit here, considering Easter also falls in this season, we wanted to push the idea of travelling again after lockdown.
Typography here was my own creation, starting from paper and then being digitally rendered. We wanted to keep Summer open and light, just working with colour choices instead of pushing specific products.
Iconix work
Since being employed at Iconix online, I have made many adjustments to the visuals.
Joining Iconix I noticed there was no brand identity, there was a combination of many different designs that tied to no real brand.
Currently, I am working on a rebrand for the company to streamline our fundamental ideas with our external output.
Since joining I have created a cleaner, more streamlined look & feel for the business. Social media advertising, with teamwork from our social media strategist, has led to increased sales from social channels.
You will see a few of the conceptual work, but my position currently is to design all material required for our website, social media accounts, advertising, product photography and the odd printed material.
All lockups created for special occasions, like Christmas, Black Friday and Mother's day were all created using my own typography work.