Clear Insights Logo
I was tasked to create a company logo for a research and insights development company, with a target audience being academic and corporate. The look was meant to be professional and clean, with a modernity to it.
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Initially, the client didn't want any logo mark/icon, but I had advised against this as it adds uniqueness to the company logo, when there are so many logos out there, it is important to define your brand with something unique.
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I had created 3 options, with rationale behind each one. The initial design was using a monogram of the letters "C" & "I".
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I then developed a logo option that utilised graphics tied to what the company is about, and lastly, I had created the one seen above, this came from the idea of a lighthouse, guiding you.
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The brief was also to keep the logo black and white, which I did, however I have also given colour suggestions as seen here.
