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Black Friday 2018

I was tasked, last minute, to create the Black Friday campaign for digital media & print media in 2018, after the agency's pitch & samples were insufficient for our product line at the time. They had used the concept of colour for the campaign.

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Again, originally, this was not the logo, but our product line manager wanted to focus on TV.

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The campaign material was flighted on Facebook, Instagram, Twitter, Men's Health, MyBroadband, & Google ads. These were made up of both paid/boosted & non-paid media. This was my first time requested to create some GIFs and animations, so these were done using Photoshop timelines (prior to my training on After Effects).

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